BACK TO :
VOCABULARY
RESCOL


 

 



 

 

 

 

 

 

 

 

 


PUBLICITES / ADS / COMMERCIALS

 

Vocabulary - Pictures - Listening -
Activities - Lesson plans -
Interactive games - Videos - Cartoons

(Updated on 01/04/2011)

 


Related pages :

Advertising :
Facts - Resources :
- ADS / COMMERCIALS / POSTERS - HISTORY - SLOGANS and TAGS
- ANALYSIS - ADVERTISING TECHNIQUES - ADS / COMMERCIALS and KIDS

+ Posters / Ads : Topics

+ Television

 

 

Vocabulary :

  • The language of advertising
    "Language has a powerful influence over people and their behaviour.
    This is especially true in the fields of marketing and advertising.
    The choice of language to convey specific messages with the intention of influencing people is vitally important."
    (linguarama.com)
  • The Language of Advertising Claims
    1. THE WEASEL CLAIM
    2. THE UNFINISHED CLAIM
    3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM
    4. THE "WATER IS WET" CLAIM
    5. THE "SO WHAT" CLAIM
    6. THE VAGUE CLAIM
    7. THE ENDORSEMENT OR TESTIMONIAL
    8. THE SCIENTIFIC OR STATISTICAL CLAIM
    9. THE "COMPLIMENT THE CONSUMER" CLAIM
    10. THE RHETORICAL QUESTION
    (sunset.backbone.olemiss.edu)
  • Advertising Terminology (Online dictionary) from The University of Texas at Austin - UPDATED
    (advertising.utexas.edu)
  • Colour Words - for advanced students
    - "article and work that helps to understand , translate/interpret colour words
    as they are found in literary texts and ads." (the_english_dept)
    (esp-world.info)
  • Advertising - 20 words with definitions (English Club)

Pictures :

  • ADS of the World - "We make fairy tales come true."
    ex: Clínica Dempere: Surgery
    (adsoftheworld.com)

 

 

 

 

Listening :

  • Spoken production - LIEN MODIFIE
    "I’d like to give you some tips to improve your speaking skills.
    I’ve created a tutorial presenting 5 steps to follow if you have to give a short presentation in front of your schoolmates or for an exam.
    The starting point I’ve chosen is a photo I took in New York last December."
    Created by Sonia Chirol (Ac. Grenoble)
    (lewebpedagogique.com)

 

  • PM backs 'bloody' tourism ad campaign - UPDATED
    "Prime Minister John Howard has praised the new advertising campaign by Tourism Australia,
    which features a cheeky tag-line."
    - Watch the Related Video
    (abc.net.au)

    - British TV bans Australian tourism ad - a lesson plan with
    "a news article, listening (MP3 file), podcast, communication activities, pair work,
    discussion, reading and vocabulary exercises."
    (breakingnewsenglish.com)

    -     UK lifts Australian advert ban
    "An advert aimed at luring tourists to Australia is to be aired in full on British TV
    after regulators lifted a ban on the use of the word 'bloody'."
    (BBC)

 

  • eBay - a song by Al Yankovic (com-www.com)
    - see the video (YouTube) - LIEN MODIFIE

 

  • Commercials (à visionner) - ex : Levi's : "Odyssey" (framestore-cfc)
  • UK Television Adverts - (absolutelyandy)
    "adverts for Abbey National, Adidas, Becks, Boddingtons, British Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn, Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt, Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2, Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."
  • TV Commercials - Video Listening Exercises (eolf.univ-fcomte.fr) :
    Alexis Lechine Wines - Bathroom Cleaner - Baggies Food Wraps - Beech-Nut Baby Food - Bounty Paper Towels - Cherrios and V-8 Juice - Dentu-Creme - Chevrolet - Wonderful Fords

  • Ads (TV Ark - The Television Museum) - à télécharger (tv-ark.org.uk)

 

  • Travel : Utah Travel Ad (Medium) - (esl-lab)
    I. Pre-Listening Exercises
    II. Listening Exercises
    III. Post-Listening Exercises

Activities :

  • ANALYZING  TV COMMERCIALS
    (ddeubel.edublogs.org)

  • Ads and commercials
    Activities created by Renée Maufroid - 10 pages - Niveau 4ème / 3ème
    "Learn how to use the infinitive in English and tick all the sentences that match the picture or short movie."

 

 

  • How to read ads (ltcconline.net)
    - Description of the Ad Level
    - The Surface Meaning
    - The Advertiser's Intended Meaning
    - The Cultural or Ideological Meaning
  • Reading an advertisement (grenoble.iufm) :
    Objectives - Approach - Guidelines - Assignments - Student work - Bibliography

  • The Idea Behind Branding (with a video) - Multiple Choice Exercise by Barbara Dieu (interactive)
    (the_english_dept.tripod)

 

  • TV COMMERCIAL
    - Une grille de lecture sur les spots de publicité et documents publicitaires
    (Académie de Montpellier)
  • Logos - (the_english_dept.tripod)
    Warm up activities (identifying, describing, analysing logos)
    "Objectives:
    Make students familiar with language of advertising.
    Make students aware of /Pre-teach vocabulary and ideas which may be used in the future.
    Make students aware of what messages the symbols transmit."

 

 

  • Spare Parts - Buying a Car - Reading Car Ads (pageturners.prace.vic.edu.au)
    (Make, Model, Year, Mileage, Body Type etc) - Activity to print (.doc)

Lesson plans :

 

 

  • Find the Ad - a lesson plan
    "Children learn that the purpose of advertisements is to encourage people to buy something; children also practice differentiating ads from content on Web sites."
    (cybersmartcurriculum.org)

  • Looking at Food Advertising - a lesson plan - UPDATED
    "This lesson introduces students to the ways in which advertising can affect their food choices.
    Working from television and magazine ads, students discuss the techniques used by advertisers to engage kids with products.
    Specifically, they assess the importance of "spokescharacters" and jingles as effective ways to build relationships with kids.
    As a class exercise, they create jingles and spokescharacters themselves for the foods they enjoy."
    (mediasmarts.ca)
  • ADVERTISING INTERNET PROJECT
    * TASK 1 - TASK 5 * DICTIONARY * DEFINITIONS * SYNONYMS * ADVERTISING GLOSSARY
    (my-english-courses.com)

 

  • Eiffel Tower parachutist dies - a lesson plan (breakingnewsenglish.com)
    THE ARTICLE
    WARM-UPS
    BEFORE READING / LISTENING
    WHILE READING / LISTENING
    AFTER READING
    LANGUAGE
    DISCUSSION
    SPEAKING (Publicity stunts)
    LISTENING
    HOMEWORK
  • Séquence : Mad for Ads - Niveau 3ème (Ac. Lille)
    "Il s'agit ici d'une publicité pour le journal "The Guardian", en noir et blanc, extraite de "Mad for Ads" éditée chez Nathan. L'intérêt de ce support réside entre autres dans son authenticité et également dans le thème qu'il développe
    (La presse britannique, l'influence qu'elle peut avoir, la notion de point de vue)...
    Dans cette exploitation, nous nous sommes efforcés de mettre en relief des stratégies d'apprentissage de la compréhension orale qui soient transférables à d'autres supports. Nous avons choisi de traiter ce support avec une classe de 3ème dans une perspective d'approfondissement linguistique et culturel...
    La totalité des activités proposées dans cette séquence relève des niveaux B1/B2 tels qu'ils sont définis dans le Cadre Européen Commun de Référence."
  • STARS ACTING IRRESPONSIBLY - PDF - Site devenu PAYANT
    Language functions: discussing issues; understanding a written text
    Topic / Vocabulary Area: celebrities; advertising; health
    Word focus: BAN, BAR, CURB, RESTRICT, CRACKDOWN
    - with     Teacher's Notes (english-4u.com)

 

INTERACTIVE games :

  • ADMONGO (admongo.gov)
    "a brand new online game begun from the U.S. government to help students understand the hidden messages of advertising.
    According to The New York Times, the game: seeks to educate children in
    grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when
    they shop or when they ask parents to shop on their behalf."

 

 

VIDEOS :

  • The Guardian commercial - Points Of View
    "A very clever piece of advertising aimed at making the viewer look at the wider picture.
    Played out in black and white, a skinhead turns on a street corner and runs at speed towards a man with a briefcase.
    We get one angle, the skinhead is chasing the man.
    From another angle, the skinhead is going to steal the man's briefcase and from a third angle, the skinhead grabs the man's briefcase and pulls him free of some falling masonry.
    As we realise, we should always look at every angle of the story."
    (YouTube)

 

  • Reuters Video: Young grads' cheeky sales pitch
    "Two Cambridge graduates have successfully paid off their university debt by renting their faces for advertising messages and a new advertising campaign by Benetton called ''Unemployee of the Year'' is seeking to highlight the plight of young people without jobs.
    But can these unlikely campaigns actually help shift merchandise? Hayley Platt reports."
    + TRANSCRIPT + LINKS
    (englishblog.com)

 

  • Jack Davis Commercials
    "A group of animated commercials designed by veteran Mad Magazine illustrator Jack Davis.
    Includes: McCracken's Apple Chips, Utica Club beer (2), Cask Mountain wine, True Temper Uni-Spin fishing rods, Gillette Trac II razor blades, Sominex, The Dodge Boys (1969 Polara), Chex Cereal (with Ruth Buzzi), Pennsylvania Lottery and Williams Lectric Shave."

     

  • Gmail Man
    "Beware the peeping eyes of the Gmail man! Learn more at http://bit.ly/zvNTut"

 

  • CHILDREN and ADS :

  • All Superbowl Ads 2011
    "72 TV commercials were aired during the Super Bowl 2011. While some of these were the trailers of upcoming movies, others were funny super bowl commercials which left the audience in splits. The Super Bowl 2011 advertisements list was dominated by commercials of cars and alcoholic beverages...."
    (creativecriminals.com)

 

  • Commercials in the EFL Classroom
    - with "a short, snappy description on how you might use the commercial in your classroom." 
    + a document : ANALYZING  TV COMMERCIALS
    (ddeubel.edublogs.org)

  • Augmented (hyper)Reality: Domestic Robocop
    "The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding,
    image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. 
    A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."
    (vimeo.com)

 

  • Logorama - a short film with lots of brands - LIEN MODIFIE
    (YouTube)

    Logorama
    "A world colonized by brands is the theme of a new film by French designers and filmmakers H5. Logorama is a slick 17-minute-long animated movie that appears to lampoon both the Hollywood blockbuster — violent, crude and adrenalized — and the world of branding, a world where logos festoon every surface and where it is customary to be exposed to brand activity at every turn."
    + a slideshow
    (observatory.designobserver.com)

 

  • Video adverts launched in the US inside magazines
    "The latest edition of showbiz title Entertainment Weekly contains magazine ads that move.
    It is a similar principle to singing greetings card..."
    (BBC)

 

 

 

CARTOONS :

 

A telemarketer
(cartoonstock.com)



Cartoon déclencheur de paroles
(décrire la scène, les personnages, leurs habitudes
- imaginer la conversation...)

 

 

Telemarketing calls
(cartoonstock.com)