Related pages :

Advertising :

Resources :
- ADS / COMMERCIALS / POSTERS - HISTORY - ANALYSIS - ADVERTISING TECHNIQUES -

ADS / COMMERCIALS and KIDS

+ Posters / Ads : Topics

+ Television

Vocabulary :

• The language of advertising
  "Language has a powerful influence over people and their behaviour.
  This is especially true in the fields of marketing and advertising.
  The choice of language to convey specific messages with the intention of influencing people is vitally important."
  (linguarama.com)

• The Language of Advertising Claims
  1. THE WEASEL CLAIM
  2. THE UNFINISHED CLAIM
  3. THE "WE'RE DIFFERENT AND UNIQUE" CLAIM
  4. THE "WATER IS WET" CLAIM
  5. THE "SO WHAT" CLAIM
  6. THE VAGUE CLAIM
  7. THE ENDORSEMENT OR TESTIMONIAL
  8. THE SCIENTIFIC OR STATISTICAL CLAIM
  9. THE "COMPLIMENT THE CONSUMER" CLAIM
  10. THE RHETORICAL QUESTION
  (sunset.backbone.olemiss.edu)

• ADVERTISING TECHNIQUES
  "Weasel words" - Transfer - Snob appeal - Bandwagon - etc.
  (foothilltech.org)

• Advertising Terminology (Online dictionary) from The University of Texas at Austin
  (advertising.utexas.edu)

• Colour Words - for advanced students
  - "article and work that helps to understand , translate/interpret colour words
  as they are found in literary texts and ads." (the_english_dept)
  (esp-world.info)

• Glossary of Commonly Used Advertising Techniques (mediaworkshop.org)

• Advertising - 20 words with definitions (English Club)

• The anatomy of an advert (activitice)

• Advertising Glossary (about.com)
  
  
  

Pictures :

• Promoting cosmetic products
  "Three people catch up on their sleep as they hang suspended from a billboard at Victoria Station, London, to promote cosmetic products that claim
  to improve sleep quality."
  (BBC - Picture 6)

  

• Spammer (seoidiot.com)
  
  

• Door-to-door salesman (fotosearch.com)
  
  

Listening :

• Spoken production - LIEN MODIFIE
  "I’d like to give you some tips to improve your speaking skills.
  I’ve created a tutorial presenting 5 steps to follow if you have to give a short presentation in front of your schoolmates or for an exam.
  The starting point I’ve chosen is a photo I took in New York last December."
  Created by Sonia Chirol (Ac. Grenoble)
  (lewebpedagogique.com)
  
  

• PM backs 'bloody' tourism ad campaign
  "Prime Minister John Howard has praised the new advertising campaign by Tourism Australia,
  which features a cheeky tag-line."
  - Watch the Related Video
  (abc.net.au)
  
  - British TV bans Australian tourism ad - a lesson plan with
  "a news article, listening (MP3 file), podcast, communication activities, pair work,
  discussion, reading and vocabulary exercises."
  (breakingnewsenglish.com)
  
  - UK lifts Australian advert ban
  "An advert aimed at luring tourists to Australia is to be aired in full on British TV
  after regulators lifted a ban on the use of the word 'bloody'."
  (BBC)

  

• eBay - a song by Al Yankovic (com-www.com)
  - see the video (YouTube) - LIEN MODIFIE
  

  

• I am Canadian - Molson beer commercial - LIEN MODIFIE
  - video (YouTube)
  - commentaire (snopes.com)
  - analyse (Wikipedia)

  

• Commercials (à visionner) - ex : Levi's : "Odyssey" (framestore-cfc)

• Spotstv.com (à visionner) - ex : Coca Cola : Shiwawa (pro.spotstv.com)

• UK Television Adverts - (absolutelyandy)
  "adverts for Abbey National, Adidas, Becks, Boddingtons, British Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn, Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt, Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2, Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."

• TV Commercials - Video Listening Exercises (eolf.univ-fcomte.fr) :
  Alexis Lechine Wines - Bathroom Cleaner - Baggies Food Wraps - Beech-Nut Baby Food - Bounty Paper Towels - Cherrios and V-8 Juice - Dentu-Creme - Chevrolet - Wonderful Fords

• Ads (TV Ark - The Television Museum) - à télécharger (tv-ark.org.uk)
  
  

• Finding Faulty Logic in Ads (tv411.org)

• Looking for an apartment in the ads - with sound and pictures - activities (thewclc.ca)
  
  

• Travel : Utah Travel Ad (Medium) - (esl-lab)
  I. Pre-Listening Exercises
  II. Listening Exercises
  III. Post-Listening Exercises
  
  

Activities :

• ANALYZING  TV COMMERCIALS
  (ddeubel.edublogs.org)

• Ads and commercials
  Activities created by Renée Maufroid - 10 pages - Niveau 4ème / 3ème
  "Learn how to use the infinitive in English and tick all the sentences that match the picture or short movie."

  

• Persuasive Writing - Advertisements - PowerPoint Presentation
  Click on : ENGLISH: Text Level: Non-Fiction: Persuasive Writing / Advertisements
  (Primary Resources)

  

• Advert Evaluation (Primary Resources)

• Analysing a Television Commercial (unitecnology.ac.nz)
  "The aim of this lesson is to equip you with the strategies to analyse the ways the makers of TV advertisements construct advertisements to create a particular feeling toward their product using a variety of techniques."

• Dissecting Advertisements (mediaworkshop.org) :
  - Commonly Used Advertising Techniques Lesson and Activity
  - Ad ID Activity
  - Create a spoof ad activity
  
  
  
  
• Questions for Analyzing Ads (mediaworkshop.org)

• How to read ads (ltcconline.net)
  - Description of the Ad Level
  - The Surface Meaning
  - The Advertiser's Intended Meaning
  - The Cultural or Ideological Meaning

• Reading an advertisement (grenoble.iufm) :
  Objectives - Approach - Guidelines - Assignments - Student work - Bibliography
  
  

• The Idea Behind Branding (with a video) - Multiple Choice Exercise by Barbara Dieu (interactive)
  (the_english_dept.tripod)
  
  

• TV COMMERCIAL
  - Une grille de lecture sur les spots de publicité et documents publicitaires
  (Académie de Montpellier)

• Logos - (the_english_dept.tripod)
  Warm up activities (identifying, describing, analysing logos)
  "Objectives:
  Make students familiar with language of advertising.
  Make students aware of /Pre-teach vocabulary and ideas which may be used in the future.
  Make students aware of what messages the symbols transmit."
  
  

• The Meaning Behind the Logo
  - with a lot of material on advertising and language exercises
  (the_english_dept.tripod.com)

• Looking for an apartment in the ads - with sound and pictures - activities (thewclc.ca)
  
  

• Spare Parts - Buying a Car - Reading Car Ads (pageturners.prace.vic.edu.au)
  (Make, Model, Year, Mileage, Body Type etc) - Activity to print (.doc)

• The A-Z of Bahrain Duty Free - Comment utiliser une publicité (activitice)
  
  
  
  
  
• Finding Faulty Logic in Ads (tv411.org)
  
  
  
  

Lesson plans :

• Parodies - a lesson plan - with an interactive exercise - posters - ads - videos - literature...
  (Amélie Silvert)

• The Branding of America - interactive
  "The activity opens with a map featuring 25 mini billboards, which represent products we recognize by their brand names.
  Rolling over each mini billboard on the map reveals the location of the represented product.
  Clicking the mini billboard provides a preview image of a product that originated in that location.
  Clicking on the preview image yields an enlarged view of the primary source image as well as background information about the product."
  - with Teaching Ideas
  (lcweb2.loc.gov)

  

   

• Caught in the Web: Online Advertising Targets Kids
  "Online advertising is the fastest growing marketing medium for reaching kids at school and at home.
  Today, even elementary school students need to be able to analyze and evaluate advertising without adult assistance.
  Included: Eighteen activities for building media literacy - for students in elementary through high school!"
  (Education World)

  
  
  See ADS / COMMERCIALS and KIDS

• Find the Ad - a lesson plan
  "Children learn that the purpose of advertisements is to encourage people to buy something; children also practice differentiating ads from content on Web sites."
  (cybersmartcurriculum.org)

• Looking at Food Advertising - a lesson plan
  "This lesson introduces students to the ways in which advertising can affect their food choices.
  Working from television and magazine ads, students discuss the techniques used by advertisers to engage kids with products.
  Specifically, they assess the importance of "spokescharacters" and jingles as effective ways to build relationships with kids.
  As a class exercise, they create jingles and spokescharacters themselves for the foods they enjoy."
  (media-awareness.ca)
• ADVERTISING INTERNET PROJECT
  * TASK 1 - TASK 5 * DICTIONARY * DEFINITIONS * SYNONYMS * ADVERTISING GLOSSARY
  (my-english-courses.com)

  

• Eiffel Tower parachutist dies - a lesson plan (breakingnewsenglish.com)
  THE ARTICLE
  WARM-UPS
  BEFORE READING / LISTENING
  WHILE READING / LISTENING
  AFTER READING
  LANGUAGE
  DISCUSSION
  SPEAKING (Publicity stunts)
  LISTENING
  HOMEWORK

• THE POWER OF ADVERTISING (uic.edu)
  

• Four Steps To Writing Small Ads That Sell! (insiderreports.com)

• Séquence : Mad for Ads - Niveau 3ème (Ac. Lille)
  "Il s'agit ici d'une publicité pour le journal "The Guardian", en noir et blanc, extraite de "Mad for Ads" éditée chez Nathan. L'intérêt de ce support réside entre autres dans son authenticité et également dans le thème qu'il développe
  (La presse britannique, l'influence qu'elle peut avoir, la notion de point de vue)...
  Dans cette exploitation, nous nous sommes efforcés de mettre en relief des stratégies d'apprentissage de la compréhension orale qui soient transférables à d'autres supports. Nous avons choisi de traiter ce support avec une classe de 3ème dans une perspective d'approfondissement linguistique et culturel...
  La totalité des activités proposées dans cette séquence relève des niveaux B1/B2 tels qu'ils sont définis dans le Cadre Européen Commun de Référence."

• STARS ACTING IRRESPONSIBLY - PDF - Site devenu PAYANT
  Language functions: discussing issues; understanding a written text
  Topic / Vocabulary Area: celebrities; advertising; health
  Word focus: BAN, BAR, CURB, RESTRICT, CRACKDOWN
  - with Teacher's Notes (english-4u.com)
  
  

INTERACTIVE games :

• ADMONGO (admongo.gov)
  "a brand new online game begun from the U.S. government to help students understand the hidden messages of advertising.
  According to The New York Times, the game: seeks to educate children in
  grades four through six — tweens, in the parlance of marketing — about how advertising works so they can make better, more informed choices when
  they shop or when they ask parents to shop on their behalf."
  

  

VIDEOS :

• Commercials in the EFL Classroom
  - with "a short, snappy description on how you might use the commercial in your classroom." 
  + a document : ANALYZING  TV COMMERCIALS
  (ddeubel.edublogs.org)

• Augmented (hyper)Reality: Domestic Robocop
  "The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding,
  image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it. 
  A film produced for my final year Masters in Architecture, part of a larger project about the social and architectural consequences of new media and augmented reality."
  (vimeo.com)

  

• Logorama - a short film with lots of brands - LIEN MODIFIE
  (YouTube)

  

  Logorama
  "A world colonized by brands is the theme of a new film by French designers and filmmakers H5. Logorama is a slick 17-minute-long animated movie that appears to lampoon both the Hollywood blockbuster — violent, crude and adrenalized — and the world of branding, a world where logos festoon every surface and where it is customary to be exposed to brand activity at every turn."
  + a slideshow
  (observatory.designobserver.com)

  

• Video adverts launched in the US inside magazines
  "The latest edition of showbiz title Entertainment Weekly contains magazine ads that move.
  It is a similar principle to singing greetings card..."
  (BBC)

  

• Ads of the World
  (adsoftheworld.com)

  

CARTOONS :