RESCOL


 

 

 


 

 

 

 

 

 

 

 

 


CIVILISATION : PUBLICITE(S)

ADS / COMMERCIALS / ADVERTISING

Facts - Resources :

(Updated on 16/09/2013)

 


Related pages :

Propaganda

ADS :
Vocabulary - Pictures - Listening - Activities - Lesson plans
-
Interactive games
- Videos - Cartoons

Posters / Ads : Topics

 

 

Facts :

Resources :

 

ADS / COMMERCIALS / POSTERS :

 

  • Ad Breakdown's Pick of 2008
    "Our traditional annual look back at the adverts which have stood out to the casual sofa-dweller this year, for good or bad...
    A selection of adverts worth using your remote control to skip and some worth rewinding to watch again will be published next week."

    (BBC)

 

 

  • Ad*Access Project
    "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II..."
    (scriptorium.lib.duke.edu)


 

  • Cool Ads - clips classés par ordre alphabétique (visit4info.com)

 

  • Pubs TV : (pubstv.com)
    pubs par pays - pubs par marques - pubs par agence - fausses pubs - images de pubs

 

 

  • UK Television Adverts - (absolutelyandy)
    "adverts for Abbey National, Adidas, Becks, Boddingtons, British Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn, Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt, Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2, Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."
  • Ads (TV Ark - The Television Museum) - à télécharger (tv-ark.org.uk)

 

  • Sundaysaver - Weekly Sales Circulars & Sunday Newspaper Ads (with logos)
    (sundaysaver.com)
  • Advertising posters, pamphlet covers, newspaper and magazine ads - History and photos (uprr.com)
  • Posters to print (print-a-poster.com) :

 

 

  • Educational Posters : Events / People / Places (creativeprocess.net)
  • Educational Posters / Motivational Posters / Inspirational Posters (educatorsresourcecd.p-rposters)

 

 

HISTORY :

  • The Branding of America - interactive
    "The activity opens with a map featuring 25 mini billboards, which represent products we recognize by their brand names.
    Rolling over each mini billboard on the map reveals the location of the represented product.
    Clicking the mini billboard provides a preview image of a product that originated in that location.
    Clicking on the preview image yields an enlarged view of the primary source image as well as background information about the product."
    - with Teaching Ideas

    (lcweb2.loc.gov)

 

  • Adverts impact on children probed
    "The government is launching a major inquiry into the possible harmful effects of advertising on children.
    ..
    Children see some 10,000 TV adverts a year and recognise 400 brands by age 10.. "
    (BBC)

 

  • Emergence of Advertising in America (1850 - 1920)
    "presents over 9,000 images relating to the early history of advertising in the United States.
    The materials ... include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products." (rs6.loc.gov)

 

 

SLOGANS and TAGS :

 

 

ANALYSIS :

  • Advertising controversies : Spammers / Door-to-door salesmen / Timeshare / Cold callers

    - UPDATED


 

 

 

ADVERTISING TECHNIQUES :

  • Persuasive Techniques in Advertising
    "This video deepens students’ understanding of the concepts of pathos, logos, and ethos with visual examples.
    The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. 
    The narration in the commercial further explains their use in each advertisement."

    (readwritethink.org)

  • The ads that see you coming - ACCES PAR MOT DE PASSE
    "A new type of technology scans shoppers’ faces and can tailor adverts to match their age, gender or mood.
    The company says that the system, which has taken three years to develop, can recognise 35 variations of age, gender and emotional state."

    (sabironlangues.typepad.fr)

 

 

 

  • Adverts will target individuals to prevent channel-hopping
    "Television viewers face watching “personalised advertisements” under a new scheme that is will target people depending on their consumer habits."

    (telegraph.co.uk)

     

  • Cigarette branding 'misleading'
    "Subtle branding on cigarette packets is misleading smokers into believing some products are less harmful than others, research suggests.
    Products branded "smooth", "silver" or "gold" are generally believed to be healthier and easier to give up...
    "
    (BBC)

 

 

  • Colour Words - for advanced students
    - "article and work that helps to understand , translate/interpret colour words
    as they are found in literary texts and ads." (the_english_dept)
    (esp-world.info)

 

ADS / COMMERCIALS and KIDS

 

  • TV Commercials Confuse Kids About Nutrition (foxnews.com)
    "A new study shows that children equate terms like "diet" and "fat free" with healthy because TV commercials equate weight loss benefits to nutritional benefits..."
  • Selling America's Kids: Commercial Pressures on Kids of the 90's (consumersunion.org) - UPDATED
    A Day in the Life of an American Kid :
    "It's 7 a.m. as America's kid awakens on Ninja Turtle sheets. He rises, dons Superman underwear, a Dick Tracy T-shirt, and sits down to Nintendo breakfast cereal with his Simpsons bookbag beside him. His sister downs her pink Breakfast With Barbie cereal, ready to pick up her Garfield notebook and catch the school bus..."



 

  • TV commercials make kids fat (slashfood.com)
    "... all kids wanted to eat more after they saw TV commercials featuring sweets and other food."
  • Kids and Commercialism (newdream.org)
    "The Center for a New American Dream's Kids and Commercialism Campaign raises awareness of the effects of marketing on kids..."
    + Facts About Marketing To Children
    + What kids say

 

 

  • Cartoon (cartoonstock.com)
    '...No, he can't really fly...no, the bad guys don't really have a gun...no this cereal really isn't the best food in the whole world...no, it won't make you as strong as a giant...'