RETOUR

CIVILISATION : PUBLICITE(S)

ADS / COMMERCIALS

ADVERTISING


(Liens vérifiés le 04/08/2009)


 

 


Facts -

Resources :

 

 


Pages complémentaires :

Publicité(s) : Vocabulary - Listening - Activities - Lesson plans - Videos

Posters / Ads : Thèmes

 

 

Facts :

Resources :

 

ADS / COMMERCIALS / POSTERS :

  • Ad Breakdown's Pick of 2008
    "Our traditional annual look back at the adverts which have stood out to the casual sofa-dweller this year, for good or bad...
    A selection of adverts worth using your remote control to skip and some worth rewinding to watch again will be published next week."
    (BBC)

 

 

  • Ad*Access Project
    "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II..."
    (scriptorium.lib.duke.edu)

 

  • Cool Ads - clips classés par ordre alphabétique (visit4info.com)

 

  • Pubs TV : (pubstv.com)
    pubs par pays - pubs par marques - pubs par agence - fausses pubs - images de pubs

 

 

 

  • UK Television Adverts - (absolutelyandy)
    "adverts for Abbey National, Adidas, Becks, Boddingtons, British Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn, Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt, Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2, Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."

  • Ads (TV Ark - The Television Museum) - à télécharger (tv-ark.org.uk)

 

 

  • Sundaysaver - Weekly Sales Circulars & Sunday Newspaper Ads (with logos)
    (sundaysaver.com)
  • Advertising posters, pamphlet covers, newspaper and magazine ads - History and photos (uprr.com)
    Lien modifié
  • Posters to print (print-a-poster.com) :

 

 

  • Educational Posters : Events / People / Places (creativeprocess.net)
  • Educational Posters / Motivational Posters / Inspirational Posters (educatorsresourcecd.p-rposters)

 

  • Emotional Advertising - (english.unitecnology.ac.nz)
    "Successful advertisements appeal to the emotional needs of the audience using a promise that the product being advertised can satisfy emotional needs..."

 

HISTORY :

  • The Branding of America - interactive
    "The activity opens with a map featuring 25 mini billboards, which represent products we recognize by their brand names.
    Rolling over each mini billboard on the map reveals the location of the represented product.
    Clicking the mini billboard provides a preview image of a product that originated in that location.
    Clicking on the preview image yields an enlarged view of the primary source image as well as background information about the product."
    - with Teaching Ideas
    (lcweb2.loc.gov)

 

  • New Junk Food Advertising Ban Begins
    "Total ban on adverts for unhealthy food and drink products around TV programmes for under-16s has come into force...
    The new curbs affect commercials for food and drink products high in fat, salt and sugar."
    (news.sky.com/skynews)

 

  • Adverts impact on children probed
    "The government is launching a major inquiry into the possible harmful effects of advertising on children.    ..
    Children see some 10,000 TV adverts a year and recognise 400 brands by age 10.. "
    (BBC)

 

  • Emergence of Advertising in America (1850 - 1920)
    "presents over 9,000 images relating to the early history of advertising in the United States.
    The materials ... include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products." (rs6.loc.gov)

 

 

SLOGANS and TAGS :

 

 

ANALYSIS :

  • Advertising controversies : Spammers / Door-to-door salesmen / Timeshare / Cold callers


    Lien modifié

 

 

 

ADVERTISING TECHNIQUES :

  • Cigarette branding 'misleading'
    "Subtle branding on cigarette packets is misleading smokers into believing some products are less harmful than others, research suggests.
    Products branded "smooth", "silver" or "gold" are generally believed to be healthier and easier to give up...    "
    (BBC)

 

 

  • Colour Words - for advanced students
    - "article and work that helps to understand , translate/interpret colour words
    as they are found in literary texts and ads." (the_english_dept)
    (esp-world.info)

 

ADS / COMMERCIALS and KIDS

  • How TV Affects Your Child - See Commercials (kidshealth.org)
    "According to the AAP, children in the United States see 40,000 commercials each year. From the junk food and toy advertisements during Saturday morning cartoons to the appealing promos on the backs of cereal boxes, marketing messages inundate kids of all ages. And to them, everything looks ideal - like something they simply have to have. It all sounds so appealing - often, so much better than it really is..."

 

  • TV Commercials Confuse Kids About Nutrition (foxnews.com) - Lien modifié
    "A new study shows that children equate terms like "diet" and "fat free" with healthy because TV commercials equate weight loss benefits to nutritional benefits..."
  • Selling America's Kids: Commercial Pressures on Kids of the 90's (consumersunion.org)
    A Day in the Life of an American Kid :
    "It's 7 a.m. as America's kid awakens on Ninja Turtle sheets. He rises, dons Superman underwear, a Dick Tracy T-shirt, and sits down to Nintendo breakfast cereal with his Simpsons bookbag beside him. His sister downs her pink Breakfast With Barbie cereal, ready to pick up her Garfield notebook and catch the school bus..."

 

  • Kids and Commercials (witn.psu.edu)
    "More than any other generation, American kids today are born to be consumers. They're surrounded by brand names and familiar characters often from the day they're born. By the time kids reach the age of seven they're seeing an average of 20,000 commercials a year, on television alone! Advertisers also reach kids on-line, on radio, and on any surface that can be filled with an ad. Researcher Marvin Goldberg studies advertising and how it affects kids' buying habits..."

 

  • Kids and Commercials (cspinet.org) - Lien modifié
    See the commercial techniques for persuading kids to consume.

 

  • TV commercials make kids fat (slashfood.com)
    "... all kids wanted to eat more after they saw TV commercials featuring sweets and other food."
  • Kids and Commercialism (newdream.org)
    "The Center for a New American Dream's Kids and Commercialism Campaign raises awareness of the effects of marketing on kids..."
    + Facts About Marketing To Children
    + What kids say

 

 

  • Cartoon (cartoonstock.com)
    '...No, he can't really fly...no, the bad guys don't really have a gun...no this cereal really isn't the best food in the whole world...no, it won't make you as strong as a giant...'