Facts :

• Tracking adverts set to jump across gadgets
  "Adverts could soon be following people around the different gadgets they use."
  (BBC)

• The United States of Advertising
  How US adverts feed on viewers' health fears
  Advertising standards - Side effects - 'Profoundly different'
  + AUDIO
  (BBC)

  

  
  
  

Resources :

ADS / COMMERCIALS / POSTERS :

• Ads of the World (adsoftheworld.com)
  
  

• Ad Breakdown's Pick of 2008
  "Our traditional annual look back at the adverts which have stood out to the casual sofa-dweller this year, for good or bad...
  A selection of adverts worth using your remote control to skip and some worth rewinding to watch again will be published next week."
  (BBC)

  

• Telly Ads - UK Commercials (tellyads.com)

  

• Ad*Access Project
  "presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II..."
  (scriptorium.lib.duke.edu)
  
  

• Cool Ads - clips classés par ordre alphabétique (visit4info.com)

• Pubs TV : (pubstv.com)
  pubs par pays - pubs par marques - pubs par agence - fausses pubs - images de pubs

• Archive of recent American commercials (adcritic.com)

• UK Television Adverts - (absolutelyandy)
  "adverts for Abbey National, Adidas, Becks, Boddingtons, British Airways, Budweiser, Carling, Carlsberg, Coca-Cola, Dime bar, Dry Blackthorn, Dunlop, Frontera 4x4, Guinness, Honda, KitKat, Labatt's, Levi's, Lilt, Lynx, Morgan stanley, Nike, Nintendo gamecube, Olde English cider, o2, Orange, Pringles, Reebok, Sony, Stella Artois, Strongbow, Tango, Tennent's Pilsner,TTA, T-mobile,Vodafone, Volvo, Worthingtons."

• Ads (TV Ark - The Television Museum) - à télécharger (tv-ark.org.uk)
  
  

• "The world's largest archive of classic print ads" (adflip.com)

• Sundaysaver - Weekly Sales Circulars & Sunday Newspaper Ads (with logos)
  (sundaysaver.com)

• Advertising posters, pamphlet covers, newspaper and magazine ads - History and photos (uprr.com)
  

• Posters to print (print-a-poster.com) :

• All Posters (allposters.com)

• Posters (art.com)

• Educational Posters : Events / People / Places (creativeprocess.net)
• Educational Posters / Motivational Posters / Inspirational Posters (educatorsresourcecd.p-rposters)

• Motivational posters (p-rposters.com)

HISTORY :

• The Branding of America - interactive
  "The activity opens with a map featuring 25 mini billboards, which represent products we recognize by their brand names.
  Rolling over each mini billboard on the map reveals the location of the represented product.
  Clicking the mini billboard provides a preview image of a product that originated in that location.
  Clicking on the preview image yields an enlarged view of the primary source image as well as background information about the product."
  - with Teaching Ideas
  (lcweb2.loc.gov)

  

• New Junk Food Advertising Ban Begins
  "Total ban on adverts for unhealthy food and drink products around TV programmes for under-16s has come into force...
  The new curbs affect commercials for food and drink products high in fat, salt and sugar."
  (news.sky.com/skynews)

  

• Adverts impact on children probed
  "The government is launching a major inquiry into the possible harmful effects of advertising on children...
  Children see some 10,000 TV adverts a year and recognise 400 brands by age 10.. "
  (BBC)

  

• Emergence of Advertising in America (1850 - 1920)
  "presents over 9,000 images relating to the early history of advertising in the United States.
  The materials ... include cookbooks, photographs of billboards, print advertisements, trade cards, calendars, almanacs, and leaflets for a multitude of products." (rs6.loc.gov)
  
  

SLOGANS and TAGS :

• Famous advertising slogans and taglines - a list (en.wikiquote.org)
  
  

ANALYSIS :

• Advertising controversies : Spammers / Door-to-door salesmen / Timeshare / Cold callers
  

• Publicité (LEVI'S 505 JEANS) - From visual information to textual information (difficult)
  (languagelearningresourcecenter.org)
  
  

ADVERTISING TECHNIQUES :

• The ads that see you coming
  "A new type of technology scans shoppers’ faces and can tailor adverts to match their age, gender or mood.
  The company says that the system, which has taken three years to develop, can recognise 35 variations of age, gender and emotional state."
  (sabironlangues.typepad.fr)

  

• 'Minority Report' Mall Scene
  "This is a scene from the movie Minority Report. 
  Tom Cruise walks in the mall while his eyes are getting scanned by 3D screens.
  The screens call him directly by his name to get his attention."
  (YouTube)

  
  
  See MINORITY REPORT

• Beyond banners? Making content do the talking
  "These can be difficult times for publishers and content providers in this brave new digital world."
  (BBC)

  

• Adverts will target individuals to prevent channel-hopping
  "Television viewers face watching “personalised advertisements” under a new scheme that is will target people depending on their consumer habits."
  (telegraph.co.uk)

  

   

• Cigarette branding 'misleading'
  "Subtle branding on cigarette packets is misleading smokers into believing some products are less harmful than others, research suggests.
  Products branded "smooth", "silver" or "gold" are generally believed to be healthier and easier to give up..."
  (BBC)

  

• Lab Watches Web Surfers to See Which Ads Work - with a video : Disney's Ad Tracking Techniques
  (nytimes.com)

  

• Advertising Techniques - a list (foothilltech.org)

• Colour Words - for advanced students
  - "article and work that helps to understand , translate/interpret colour words
  as they are found in literary texts and ads." (the_english_dept)
  (esp-world.info)

ADS / COMMERCIALS and KIDS

• See Lesson plans and Videos

• Word Cloud: How Toy Ad Vocabulary Reinforces Gender Stereotypes (achilleseffect.com)
  
  

  Boys

  Girls

   

• Boob Tube Babies - Are commercials making your child obese, anxious, and at risk for drug use?
  (utne.com)

  

• Triple P Podcast: Children and advertising - Article + Audio
  "Children could watch 350,000 commercials on TV before they finish high school."
  (abc.net.au)

• Junk food adverts 'deceiving kids' (BBC)

• Advertising and your child (btha.co.uk)

• How TV Affects Your Child - See Commercials (kidshealth.org)
  "According to the AAP, children in the United States see 40,000 commercials each year. From the junk food and toy advertisements during Saturday morning cartoons to the appealing promos on the backs of cereal boxes, marketing messages inundate kids of all ages. And to them, everything looks ideal - like something they simply have to have. It all sounds so appealing - often, so much better than it really is..."
  
  

• TV Commercials Confuse Kids About Nutrition (foxnews.com)
  "A new study shows that children equate terms like "diet" and "fat free" with healthy because TV commercials equate weight loss benefits to nutritional benefits..."

• Selling America's Kids: Commercial Pressures on Kids of the 90's (consumersunion.org)
  A Day in the Life of an American Kid :
  "It's 7 a.m. as America's kid awakens on Ninja Turtle sheets. He rises, dons Superman underwear, a Dick Tracy T-shirt, and sits down to Nintendo breakfast cereal with his Simpsons bookbag beside him. His sister downs her pink Breakfast With Barbie cereal, ready to pick up her Garfield notebook and catch the school bus..."
  
  
  
  

• Kids and Commercials (cspinet.org)
  See the commercial techniques for persuading kids to consume.

• Children's TV ads loaded with junk food (msnbc.msn.com)
  Commercials show too many products linked to obesity, large study finds
  
  

• Kids Get Diet Of Junk Food Commercials (cbsnews.com)
  "Study: 40 Percent Of TV Food Ads Feature Candy, Snacks, Fast Food"

• TV commercials make kids fat (slashfood.com)
  "... all kids wanted to eat more after they saw TV commercials featuring sweets and other food."

• Kids and Commercialism (newdream.org)
  "The Center for a New American Dream's Kids and Commercialism Campaign raises awareness of the effects of marketing on kids..."
  + Facts About Marketing To Children
  + What kids say

• Burb's eye-view - how children see commercials - Column (findarticles.com)

• Negligent Homicide - What We Subconsciously Teach Our Kids (oneworldnews.wordpress.com)
  
  

• Are commercials really bad for kids? (slate.com)
  
  

• Cartoon (cartoonstock.com)
  '...No, he can't really fly...no, the bad guys don't really have a gun...no this cereal really isn't the best food in the whole world...no, it won't make you as strong as a giant...'